Inconsistent Music
Different employees create a different atmosphere every shift.
SOUND SOIRÉE · PLAYLIST CURATION · MANAGED MUSIC
Sell the feeling.
Not just the playlist.
A simple, practical handbook for explaining Sound Soirée, qualifying hospitality prospects, presenting our plans, handling common objections, and closing a 3-month managed music agreement.
RestaurantsLoungesHospitality GroupsMulti-Location Brands
01 / WHAT WE SELL
We become the venue’s outsourced music department.
Sound Soirée provides professionally curated and managed background music for restaurants, lounges, bars, hotels, and hospitality businesses.
We are not simply selling playlists. We combine human curation, commercial streaming, dedicated hardware, daypart scheduling, remote management, ongoing updates, and technical support.
Simple explanation: “We curate it. We schedule it. We manage it.”
02 / THE PROBLEM WE SOLVE
Restaurants design everything.
Then someone says: “Put some music on.”
Wrong Energy
Lunch, dinner and late night often need completely different programming.
Repetitive Playlists
The same familiar playlists get played until staff and regulars know every transition.
Staff Distraction
Managers should be managing service—not searching for playlists.
Consumer Streaming
Personal streaming accounts are not the same as a managed commercial background-music solution.
No Brand Strategy
Good songs do not automatically create the right sound for the concept.
03 / HOW IT WORKS
Learn the Brand
Concept, clientele, price point, atmosphere, dayparts, likes, dislikes, artists and energy.
Create the Direction
Our curators build programming specifically around the venue—not a generic station.
Connect the Player
The dedicated commercial streaming player connects to virtually any existing audio system.
Schedule the Day
Lunch, happy hour, dinner and late night transition automatically.
Manage Remotely
Sound Soirée handles updates, schedules, programming changes and technical support.
INTERNET → STREAMING PLAYER → EXISTING AUDIO SYSTEM
04 / WHAT MAKES US DIFFERENT
Human curated.
Not just an algorithm.
Our programming is built by experienced DJs and music curators with hospitality experience. We consider brand identity, clientele, time of day, tempo, familiarity, season, location, and desired energy.
Music requests are welcome. If a client finds a song on Spotify, they can send it to us. We check availability in the commercially licensed catalog and add it when available.
Never promise that every song on Spotify is commercially available.
05 / COMMERCIAL MUSIC LICENSING
Licensed for business.
Curated for the brand.
Our programming is delivered through a commercial streaming platform designed for business background music.
For U.S. background streaming, the underlying service includes public-performance licensing coverage for represented repertoires including ASCAP, BMI and GMR.
ASCAPBMIGMRCOMMERCIAL STREAMING
Salespeople should never say Sound Soirée itself “owns” or “issues” these licenses. When a licensing question gets complicated, escalate it rather than improvise.
06 / THE THREE PLANS
Present value first.
Then present price.
All programs are sold on a 3-month service term and paid three months in advance.
ESSENTIAL
$91/mo
$273 every 3 months
- Custom venue music profile
- Hand-curated programming
- Daypart scheduling
- Streaming player setup
- Existing-system integration
- Remote management
- Technical support
- Refresh every 3 months
Best for: cafés, casual dining, stable concepts.
SELECT
$99/mo
$297 every 3 months
- Everything in Essential
- 2 curated updates every month
- Fresh music rotation
- Seasonal adjustments
- Ongoing programming refinement
Best for: busy restaurants, upscale dining, repeat clientele.
SIGNATURE
$109/mo
$327 every 3 months
- Everything in Select
- Weekly programming updates
- Frequent rotation management
- Seasonal & holiday programming
- Special-event curation
- Priority programming requests
Best for: lounges, high-volume hospitality, trend-conscious concepts.
07 / DISCOVERY QUESTIONS
Diagnose first.
Sell second.
- How are you currently playing music?
- Who chooses the playlists?
- Does the music change between lunch and dinner?
- How often are playlists updated?
- Do you notice repetition?
- Are there specific artists or styles that represent the brand?
- Are there styles you absolutely do not want?
- Do you operate more than one location?
- Do you currently use a commercial streaming service?
- Who makes the final decision on music programming?
08 / THE 60-SECOND PITCH
“Sound Soirée manages the music experience for restaurants and hospitality venues. Instead of employees choosing playlists or relying on generic stations, our curators develop a music identity specifically around your brand. We provide a commercial streaming player that connects to your existing audio system, schedule different programming for lunch, happy hour, dinner and late night, and manage everything remotely. We also continuously refresh the programming depending on the service level you choose. Plans start at $91 per month on a three-month service term.”
09 / OBJECTION HANDLING
“We already have Spotify.”
“A lot of our conversations start there. The difference is that we provide a managed commercial music program—curation, streaming, scheduling and ongoing management—so your staff doesn’t have to.”
“My manager makes playlists.”
“They may be great playlists. The question is whether you want management spending time maintaining music every week. We take that responsibility off the restaurant.”
“We already use another service.”
“That’s a good starting point. Where Sound Soirée differs is human curation and ongoing management built around your brand rather than just giving you stations.”
“Can we request songs?”
“Absolutely. Send us the track or Spotify link. We check commercial availability and incorporate it when available.”
“Why Signature?”
“For only $18 more than Essential, you get weekly updates plus seasonal and special-event curation. For venues where music affects the atmosphere, that’s often the strongest value.”
“Can employees change it?”
“The consistency is intentional. We create enough variety and dayparts so staff shouldn’t need to constantly change the music.”
10 / CLOSING THE SALE
Make the next step feel simple.
Once the client understands the value, do not overcomplicate the close.
“Based on what we discussed, I think the Select program would be the best fit for this location. Would you like us to start building the music profile?”
“Would you like to start with this location and then evaluate rolling it out to the rest of the group?”
PLAN → LOCATIONS → MUSIC PROFILE → AGREEMENT → PAYMENT → PLAYER SETUP → LAUNCH
11 / QUICK SALES CHEAT SHEET
Lead With
“We become your outsourced music department.”
Core Value
Consistency, curation, scheduling, commercial streaming, remote management.
Pricing
$91 / $99 / $109 monthly, paid 3 months in advance.
Best Upsell
Multi-location rollout + Signature plan.
Never Promise
Every Spotify track, worldwide licensing, or Sound Soirée-owned PRO licenses.
Close With
“Would you like us to start building the music profile?”
Your brand has a look. It should have a sound.
Current hospitality experience includes Lynora's Restaurants · Papi Chulo's · Blackbird Modern Asian · Escondido Lounge · El Jardín · Oise Ristorante